Gloria Murillo
Designing AI and digital products that hold up in real life.
Product leader with deep UX roots — focused on personalization, decision systems, and trust-sensitive AI.
Featured Projects
Selected work in AI, product design, and systems
Principles
How I think
Not a manifesto. Just patterns that have held up in ambiguous, trust-sensitive products.
Design for reality
Prototype with real conditions, test with real constraints, ship what survives contact with actual users and systems. The best product work looks simple because the hard thinking happened first.
Diagnose the real problem
Before designing anything, identify what's actually blocking progress. The visible problem is rarely the real one. Diagnosis before you design.
Treat scope as a decision
Knowing what to leave out is as important as knowing what to build. Every feature added is a commitment maintained. Scope is a product decision.
Trust is structural
Trust isn't a feeling — it's an architecture. Transparency, control, tone, and safety boundaries have to be designed into the system, not layered on after.
AI needs judgment, not just enthusiasm
Separate layers by failure cost. Match each capability to the right technology. A missed allergen is not the same as a bad recipe suggestion.
About
How I work
Where I'm most useful, how I think, and what I bring to a team.
I work best where product direction is still forming — when teams need clarity, not just execution. I'm usually most useful in the early stages: framing the problem, surfacing the real constraint, and helping the team decide what matters most.
My background in design keeps me close to users and interaction quality, while my move into strategy came from repeatedly stepping upstream to shape the problem before building the solution.
I work across disciplines with enough fluency to connect product, design, and engineering — and enough judgment to know where alignment, tradeoffs, or restraint matter most.
Let's talk
Let's build something clear, trustworthy, and built to hold up in practice.
Product strategy, AI systems, and trust-sensitive design.
I'm open to roles where I can help teams frame ambiguous problems, make better decisions, and build systems that hold up in practice.